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Publishing content that turns out to be plagiarized or flagged as AI-generated can damage your brand’s credibility, hurt your search rankings, and erode customer trust. Quality Assurance gives you two tools to catch these problems before anything goes live. Make them the last step in every content workflow — check before you publish, every time.
Quality Assurance tools are available for any text content, whether you generated it with Content Hub or wrote it yourself.

AI Detector

Check whether your content reads as AI-generated before it reaches your audience. Even when you use AI tools to help write content, the final version should sound authentically human. The AI Detector analyzes your text and flags patterns that are characteristic of AI-generated writing — so you can revise before publishing. Why it matters:
  • Search engines increasingly evaluate content for authenticity and quality signals
  • Readers can often detect generic, formulaic writing and disengage
  • Some publishing platforms, clients, and institutions require human-written content
  • Your brand voice should feel personal and distinctive, not machine-produced
How to use it:
1

Paste your content

Copy the text you want to check — a blog post, product description, email, or any other piece of content — into the AI Detector input.
2

Run the detection

Click Analyze and the AI Detector scans the text for patterns associated with AI-generated writing.
3

Review the results

The tool returns a confidence score and highlights the specific sections most likely to read as AI-generated.
4

Revise flagged sections

Rewrite the flagged passages to add your own voice, specific examples, or more natural sentence variety. Use the Content Rephrase tool to quickly rewrite sections in a more human tone.
5

Re-check until clear

Run the detector again after revisions until your content passes cleanly.
The best way to avoid AI-detection flags is to treat AI-generated drafts as a starting point, not a finished product. Add personal perspective, specific details, and your own voice before publishing.

Plagiarism Detector

Ensure your content is original before it goes live. The Plagiarism Detector compares your content against a broad index of published web content and identifies any passages that match or closely resemble existing sources. Why it matters:
  • Duplicate or near-duplicate content is penalized by search engines, reducing your visibility
  • Publishing content that matches an existing source — even unintentionally — can create legal and reputational risk
  • Originality signals quality and authority to both readers and search algorithms
  • Clients, publishers, and academic platforms often require plagiarism-free certification
How to use it:
1

Paste your content

Copy the text you want to verify into the Plagiarism Detector input.
2

Run the check

Click Check and the tool compares your content against its database of published sources.
3

Review flagged matches

The tool returns a similarity score and highlights passages that match existing sources, along with links to the original sources.
4

Rewrite flagged passages

Rephrase any sections with high similarity. Use the Content Rephrase tool to quickly generate original rewrites.
5

Re-check until clear

Run the check again after revisions to confirm your content is fully original.

When to run Quality Assurance checks

Run both the AI Detector and Plagiarism Detector on any long-form content before it goes live on your website. SEO-focused content is especially sensitive to both AI signals and duplicate content penalties.
If you’re producing content for a third party, always check originality and AI signals before delivery. Many clients include originality requirements in their briefs.
Ad platforms review content quality. Content that reads as low-quality or generic can affect ad approval and performance.
Use the Plagiarism Detector to establish a baseline quality check for any content submitted by freelancers, agencies, or new team members.
Last modified on April 6, 2026